See what happens when Budget Rent a Car advertises on a bunch of blogs in Placing Ads in Some Surprising Spaces

“What is most valuable about nontraditional media like blogs, Mr. Deaver said, is their ability to “actively engage the consumer” compared with “passive TV spots” and other traditional choices.”

If anything 2005 has shown that blogs are an increasingly valuable tool for advertisers trying to reach targetted demographics and with each successful case study published will demonstrate that advertising on blogs is a smart and economical alternative to traditional advertising vehicles.

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