Seth Godin and the value in a name

With the decision to have helpmeblog.com as a separate domain name from BlogExplosion we found this post by legendary marketer Seth Godin an interesting one.

Should we have named the BE blog blogexplosion.com slash blog something or was keeping the BlogExplosion service separate from the BE blog a good move?

I think it really depends on the situation, the nature of the brand and what you are trying to do with it.

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